Friday Unwind – Empathy: the key to great design

22 Jan

This week most of our posts have been about finding simplicity in design, simple solutions, and meeting unmet needs. None of that is possible without empathy….seeing the opportunity as your client or customer sees it.

In this brief video, Professor Aaker shares some compelling examples that will challenge you to follow suit in your work and life.

Enjoy.

all the best, kevin